Month: May 2016

How Onsite Copy Can Turn Visitors into Users

The SEO benefits of fresh and relevant onsite copy has long been touted as the key to success for online marketing. However, if you strip away the algorithmic connotations, onsite copy should perform its root function; serving the visitors to your site.  Unless people click onto your website and actually engage with your site, it Read More …

Why Having Bespoke Product Descriptions is a Good Plan

Bespoke product descriptions can add value to your business in a number of different ways. While the SEO connotations of avoiding duplicate content are relevant across all sectors, is user engagement the real benefit? Duplicate content has long since been recognised as a faux pas for websites trying to secure organic rankings. Yet, it is Read More …

What is The Point of Content Analysis?

In terms of doing content differently, Ponya hangs its hat on comprehensive content analysis and strategy derived from the results. So what is the point of this kind of analysis? How can it aid your business? By using platforms such as Google Analytics to interpret how users access and subsequently navigate your site, you can Read More …

H2 Tags. Why? What?

So if you have the WordPress Plugin Yoast, then you are probably familiar with the criteria that it sets for its traffic light system. Flesch Reading Ease score, keyword in title and text length being a few of the basics. But the “no subheading elements, like an H2, appear in the copy” can often feel Read More …