Author: admin

The Freedom of Choice in Startup Business

While Ponya Content is a startup endeavour, we have several years of experience when it comes to running a busy marketing company. So it was surprising to find see how easily it nearly was to succumb to the startup scares. As a potential client approached us and wanted a large amount of product descriptions done Read More …

Olympic Themed Topical Content for 2016

On the 5th of August 2016, the Rio Olympics begin, with all the excitement and suspense that comes with the gathering of the world’s top athletes.  While they are no doubt deep in their preparations for the upcoming games, is your business? Have you planned your Olympics based topical content, to take advantage in the Read More …

Why Should You Write Topical Content?

When it comes to planning your content creation strategy, you need to take into account a number of things. Such as, who is it aimed at or what purpose is it for? Another question is, do you try and make it evergreen or topical content? Evergreen content, as the name would suggest, is written so Read More …

How Onsite Copy Can Turn Visitors into Users

The SEO benefits of fresh and relevant onsite copy has long been touted as the key to success for online marketing. However, if you strip away the algorithmic connotations, onsite copy should perform its root function; serving the visitors to your site.  Unless people click onto your website and actually engage with your site, it Read More …