Category: SEO Content

Why Having Bespoke Product Descriptions is a Good Plan

Bespoke product descriptions can add value to your business in a number of different ways. While the SEO connotations of avoiding duplicate content are relevant across all sectors, is user engagement the real benefit? Duplicate content has long since been recognised as a faux pas for websites trying to secure organic rankings. Yet, it is Read More …

H2 Tags. Why? What?

So if you have the WordPress Plugin Yoast, then you are probably familiar with the criteria that it sets for its traffic light system. Flesch Reading Ease score, keyword in title and text length being a few of the basics. But the “no subheading elements, like an H2, appear in the copy” can often feel Read More …