As a small business owner, you no doubt have a lot to do. From staff management, book keeping, health and safety to actually providing the products and services that you provide. Content writing may not naturally feature very highly on your to do list! You will no doubt heard about the benefits of online marketing and probably think that it is yet another thing you don’t have time to do, as your business grows. The trick however, could be to start early and consistently. If you take the time to research SEO in the beginning you can build your website along the Google webmaster guidelines, meaning that you won’t have as much to do when you decide to take the leap. It’s really not as hard as it may seem. While using an SEO company may be a great way to amplify your digital presence, there are a few basics that you can do yourself at the start. Click here for the Moz’s beginners guide to SEO.
Another key aspect of online marketing that you can introduce early is content writing. The easiest method is to introduce a weekly blog. The point being to build up a catalogue of copy that is relevant and of interest to your core audience. This will aid the search engines in naturally understanding what your website is about. It will also help to drive organic traffic to your site, as users share the content that they found so engaging across social media.
If this slow burn strategy sounds enticing, the next step is to work out how to accomplish it. One option is to get in touch with a search marketing company. They will be able to help you with technical works, onsite content and link building. If, however, you are looking for a smaller scale or more manageable solution; why not outsource your content writing provision?
Here at Ponya Content, we aim to work with your business to create great content strategies. Using data drawn directly from the search engines and your sites analytics, we will create a content plan that target exactly what your users are looking for. We offer packages with small businesses in mind, to kick start your content writing provision with an upfront cost. Which means that you are totally in control of the copy of your website.